As a business leader, you know that your company’s most valuable assets are its customers, its products and its employees.These three domains represent the core of any business and when managed effectively can lead to tremendous growth potential in terms of revenue, market share and customer satisfaction.
Now think about all the data that your company collects on each of these groups. The information you have on customers is probably the most developed, but there’s also data about what they buy, how they use the product or service, who influences their purchase decisions and where they go online to find answers to questions they may have about your products or services. That same kind of information can be collected from product development to sales support—all with different types of data and different people within an organization contributing to it in various ways. Finally there is employee-related data: everything from when people start work every day (or don’t) through what kinds of projects they work on throughout the week and how well individual employees perform at their jobs.
It is crucial for corporations to understand the value of their data and take steps to protect it. With the right strategy, companies can leverage their strategic domains to create new revenue streams and drive growth.
AlyData uses strategic partnerships with Collibra, BigID, Alation and other leading vendors to help build solutions that manage sensitive information, prevent data loss and meet compliance requirements
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